“Samsung made Jay-Z’s new album profitable before it was even released. What does it mean for the music industry?”
Will Billboard announce the one million copies of Magna Carta Holy Grail sold before it officially descends? Jay-Z is undoubtedly writing the #NewRules, and he himself wonders whether or not BillBoard will report on pre-drop profits, having tweeted:
If 1 Million records gets SOLD and billboard doesnt report it, did it happen? Ha. NewRules MagnaCartaHolyGrail Platinum!!! VII IV XIII.
The answer to Hov’s question about record sales is largely up to Billboard’s charts department, but in no way does that negate the impact that Mr. Carter’s pioneering deal with Samsung had on just about every branch of the industry when his 3-min album promo was released during the NBA finals.
Inside Billboard’s latest issue, Jay-Z’s New Blueprint: The Billboard Cover Story delves into the ever-evolving music industry and what it could mean for artists to partner up with biggie brands like Samsung, Apple and Pepsi.
With major brands able to distribute the music to fans, will labels even matter?
For the complete story, buy this week’s issue of Billboard.
Read more here: Concrete Loop